Reebok Toning Shoes Don’t Tone: FTC

Reebok has agreed to refund $25 million to consumers to settle charges of deceptive advertising.

Reebok deceptively advertised that its “toning shoes” strengthen and tone muscles, according to the Federal Trade Commission.

Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 per pair, while EasyTone flip flops have retailed for about $60 per pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” FTC Bureau of Consumer Protection Director David Vladeck said.

Under the settlement, Reebok is barred from:

• Making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
• Making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
• Misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.

Consumers who bought Reebok toning shoes can submit a claim to the FTC for a refund. For more information and to file a claim, click here.