11 October 2011

Toyota Sponsors New Lifeguard Vehicles

Toyota Sponsors New Lifeguard Vehicles

The lifeguard trucks on San Diego beaches are now officially sponsored by Toyota.

The San Diego City Council has unanimously approved a corporate sponsorship with Toyota for 34 new lifeguard vehicles in the next two years.

The deal will save the city an estimated $245,000 a year, which would have otherwise been spent to upgrade the lifeguards' aging fleet of trucks and SUVs.

The city has had similar contracts with other automakers in the past.

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