Twenty years ago, when Dennis Wynant was a young Marine, starting On Point Energy wasn't even on his radar.
"Starting a business was the absolute furthest thing from my mind back then," said Wynant, the company's co-founder and CEO.
It was at Marine Corp Air Station Tustin that he met his future business partner Doyle Schaefers.
"This is where Doyle and I met," he remembers. "And this is where my military career started."
Many years later, the men reconnected and decided to go into the energy shot business.
The energy shot market looked appealed to the pair because there was only one main competitor, 5 Hour Energy, which holds 90 percent of the market share.
"I said for every Coke, there's a Pepsi and for every Ford, there's a Chevy," said Wynant.
But On Point is driven by a different motive, to give back to military communities -- 40 percent of the profits go to organizations that support troops, veterans and their families.
"It's broken up into two separate categories: 20 percent of our profits go directly to charities and 20 percent goes into a venture fund," said Wynant.
The venture fund is designed to help veterans transition back into civilian life.
The term "On Point" is actually a position in the military. It's the person at the front of a combat formation. But Wynant said the name means more than that to them.
"On point to us, is just doing the right thing at the right time for the right reasons," said Wynant.
Wynant admits that giving away 40 percent of your proceeds doesn't leave much in the way of a paycheck.
"I didn't create the company to pay my bills. I created the company because I was passionate about what we wanted to do," he said.
So the men behind On Point reap the rewards in other ways.
"The easiest part has been waking up and doing something that you are passionate about," Wynant said.
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