Doritos are to be sprinkled over the grave of their creator during a graveside service later this week.
Arch West, of Dallas, is credited with creating the iconic snack chip after a family trip to San Diego in 1961.
According to West's daughter, Jana Hacker of Allen, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego.
Hacker said the pitch received only a lukewarm response, but that market research supporting West's hunch eventually put the chips on store shelves.
West died last Tuesday at Presbyterian Hospital in Dallas. He was 97.
A graveside service is planned for 10:30 a.m. Oct. 1 at Restland Memorial Park in Dallas. Hacker told The Dallas Morning News that before putting dirt over her father's urn, they planned to toss in a few Doritos.
Apropos.
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