The iPhone Cometh

The wait is over for the iPhone4s. 

Doors at the Apple store in Pasadena opened to hundreds who waited as long as 34 hours to be among the first to get their hands on the newest version of the iPhone.

"I'm first in line," said Fransisco Naranajo, who has owned every generation of the iPhone since its launch in 2005. "It just a loyalty thing I have for the iPhone and I can't wait to have it."

The excitement, in part, is about the faster A5 processor, 8 megapixel camera and personal assistant feature called Siri.

"It's not just technical specifications," said Martin Gijzemijter, who flew from the Netherlands and spent 15 hours in line to get the iPhone4s.  It doesn't launch in Denmark for another two weeks. "Everything about Apple is an emotional connection."

It's emotion that drives some Apple fans today. They actively choose to wait in line over pre-ordering as a tribute to Apple co-founder Steve Jobs, who died one day after the iPhone4s was unveiled.

"I remembering seeing something online just the other week and it was a comment on a blog and it was iPhone4S and the "S" was for Steve," said Chase Hagen, who stood in line for 15 hours. "I think our generation grow up with him and his innovations and he has made such a difference in the world. I think he brought a certain magic."

In conjunction with the iPhone4s release, digital marketing agency Studiocom proclaimed Friday Steve Jobs Day. Twitter trended with the hash tag "#stevejobsday."

"We admire his work. We've embraced his vision," the site declares. "Let's take a day to celebrate the life and work of Steve Jobs and say thank you."

The site invites fans to wear black turtlenecks and snap a photo to upload to a gallery are share on any social media platform.

The group, which is unaffiliated with Apple, also encourages fans to donate to cancer research in memoriam.

In Pasadena, there were no turtlenecks, but plenty of gratitude for Jobs and his legacy.

"I think its sort of a final tribute," said Hagen. "At the end of the day, I will end up feeling an emotional attachment. This is sort of the last hooray for a creator's last project before they die.  Its pretty special."