10 October 2011

Thousands Cross Finish Line for Army 10-Miler

Thousands Cross Finish Line for Army 10-Miler

Congratulations to the thousands of dedicated runners who completed the Army 10-Miler in Arlington this weekend.

Tesafaye Alemayehu, 27, crossed the line first in 47 minutes and 51 seconds. He was part of a team honoring David Wynne Francis; an Army vet who died last month.

The first woman to finish was Tezata Dengera. Her time was 56 minutes and 35 seconds and 76th overall.

With 30,000 runners registered, the Army 10-miler is considered the third largest 10-miler in the world.

Proceeds from the Army 10-Miler go to MWR, Morale, Welfare and Recreation. The military organization offers leisure services to service members and their families.

 

Securing and Keeping Sponsorships: Guest

Securing and Keeping Sponsorships: Guest

Several positions I’ve held in marketing and public affairs -- which included control over national sponsorship budgets -- put me in the position to receive some of the best -- and worst -- event sales pitches.

The ability to make an event a success is an art, which is why proven sponsorship salespeople are in high demand. But not everyone can afford to hire an experienced fundraiser. So, here are a few tips that may help net you a sponsorship, or at least will prevent you from making a potential sponsor cringe.

DO your homework on the company. Try to find out any new initiatives or visibility/reputation challenges they may be facing and come prepared to share how your sponsorship opportunity can help them reach their goals.

DON’T send your request for sponsorship to the wrong person, or misspell the prospective sponsor's name or include the wrong title. These irritating mistakes are easily avoidable by calling the company or doing a quick Google search to confirm the accuracy of your information.

DO have a package ready with details (costs, benefits, etc.), past successes (attendance, demographics, positive attendee feedback), and current and past corporate supporters. People who called and pitched over the phone and didn’t have a detailed package available when requested made me to question their professionalism.

DON’T make this personal. During sales calls, I’ve had people cry, attempt to guilt trip me, or share their tales of woe. This was my company’s money, not mine, and it was my responsibility to secure high ROI on any sponsorship.

DO remain flexible. Your sponsorship package is a starting point for negotiations, so be ready to do the dance of give and take and think outside the box in order to close the deal. If the company does not have dollars available, don't forget to ask for product or other in-kind assistance, which can, sometimes, be a bit easier to approve.

DON’T threaten to go over my head or go behind my back to my boss. I was hired in this position because of my ability to make savvy decisions, and any good leader will send you right back to me. After pulling a stunt like that, what do you think your chances are for “yes” next year?

DO assign someone to your sponsors that is responsive, great with problem solving, and adept at treating them like VIPs during the event. That means they can assure seating is assigned, wristbands and other credentials are readily available, and introducing attendees to high ranking officials, celebrities, and other notables without being prompted. Challenges pre- and during events are how many sponsorships are lost.

DO send a results report to sponsors after the event. This is helpful for their reporting and increases your chances of a “yes” next year. A handwritten thank-you note and nice picture of the sponsor with any notables that attended (or perhaps with their team) also goes a long way.

Jetta Bates-Vasilatos is founder of Twist Communications and a life stylist with 10+ years of award-winning consumer engagement/strategic planning experience for luxury and global brands like BMW and Coca-Cola. She also serves as an on-air correspondent and writer with a focus on luxury and experiential tourism, lifestyle, sustainability, and personal finance (how to be chic yet savvy). Jetta has appeared on stations such as WCIU-TV, KBS-TV(Korea), ABC-7, CLTV and KBC-TV (Kenya), writes for national print publications such as Essence, Recommend, Ebony and HomeStyle Design and is the host of the Jettasetting segment on WVON radio.

Visit her website jettasetting.com, find real-time tips on her Facebook page, or follow her on Twitter: @jettaset.

3 U of Chicago Students Robbed at Gunpoint

3 U of Chicago Students Robbed at Gunpoint

University of Chicago students were given warnings by police Monday after three students were robbed at gunpoint Sunday night in two separate incidents.

At about 11:35 pm, two students walking at East 57th Street and South Dorchester had their cellphones taken by a male armed with a handgun, the school said.

About 30 minutes later, three males, one armed with a gun, robbed a student sitting in the Main Quadrangle on campus. The suspects took the student's cellphone and book bag before fleeing, the school said.

None of the victims was injured in the robberies.

Police are reviewing video footage for potential evidence. It is unknown whether the robberies were connected.

Lego Now Taking Threadless' Crowdsourcing Lead

Lego Now Taking Threadless' Crowdsourcing Lead

Okay, so "crowdsourcing" isn't exactly a buzz word anymore -- it's now a time-tested and savvy approach to marketing potential new products to your audience. But that doesn't make it any less surprising when a ubiquitous, older company suddenly embraces the approach.

Case in point: Lego, the makers of those stackable block toys, has just unveiled its crowdsourcing product platform.

It's called Lego Cuusoo, which is Japanese for "imagination" or "wish," and is named that because the model was pilot tested in Japan for the last three years. Even though it comes to us from across the other side of the world, it still works pretty much the same as what we're used to associating with crowdsourcing over here: Hatch an idea, and if it gets enough supporters (10,000, in this case), Lego will mass produce it for sale. Even though Lego only offers 1 percent of the total net sales on your design, that's still better than nothing.

That said, there do seem to be a few key differences in terms of user submissions on this side of the globe and what was coming out of Japan. Whereas Japanese Lego enthusiasts have had their designs of manned-research submarines like the Shinkai 6500 produced for sale, we have markedly different tastes over here: Though it's still a seafaring vessel, a Lego Love Boat somehow lacks the same kind of dignified panache. But hey, that's what makes crowdsourcing so fun anyway: Seeing what people come up with. Then again, all Legos are kinda the same when they're suddenly underfoot: painful.

Check out Lego Cuusoo at its official site.

How Rahm Can Really Become "The Boss"

On Sunday’s Meet The Press, host David Gregory introduced Mayor Rahm Emanuel as “the boss.” Gregory needs a lesson in Chicagoese. Strictly speaking, the mayor is not the boss. The chairman of the Cook County Democratic Party Central Committee is the boss. (Party head Joe Berrios’s underlings actually refer to him as “the boss.”) Richard J. Daley earned the nickname “boss” because he was both mayor and Democratic Party chairman -- the last politician to hold both offices.

Emanuel is not yet officially the boss, but he could be. To get there, he first has to become a ward committeeman. Which might be a good idea, because doing so could settle a nasty political fight in his ward. In February, Ameya Pawar, a 30-year-old political virgin, upset the 47th Ward machine by defeating by the handpicked successor of former alderman Eugene Schulter. Schulter, who is also committeeman of the “Fighting 47th,” was unhappy about losing his influence. In a newsletter to his constituents, Schulter wrote that he is still “equally committed to helping you maintain access to local city, county, and state services – just as I was when I served as your alderman.”

Asked to comment on Schulter’s newsletter, Pawar told the Chicago News Cooperative that “someone should remind him that he isn’t the alderman any more.”

Ordinarily, that someone would be the current alderman. But as we said, Pawar is a political virgin. During his campaign, he vowed not to seek the committeeman’s office. Most alderman are also committeemen, because it quashes just these sorts of rivalries, but good-government types think that holding both jobs looks like bossism. Paul Rosenfeld, a Pawar ally, is running for committeeman, with the endorsement of Cook County Board President Toni Preckwinkle (who is also 4th Ward committeeman.)

As the most prominent politician in the 47th Ward (he now has his house back), Emanuel could settle this dispute by running for committeeman himself. Once he’s on the central committee, which is comprised of 50 ward and 30 township committeemen, he could take over the chairman’s gavel from Berrios, whose nepotism and cronyism is an embarrassment to the party.

Then we’ll be able to call him “boss.”

What Jackson Doctor Did Not Tell Detectives

The more than two-hour long interview given by LAPD to Dr. Conrad Murray is getting much attention now that most of it has been played at his trial. What is perhaps more significant to the outcome than what Murray said, is what he did not say.

It is perhaps not surprising that Murray's account is largely self-serving, describing his efforts to help his megastar patient Michael Jackson, whom Murray tells investigators he considered his "friend." During the interview Murray, recounted his concerns about the medications he was giving Jackson, the precautions he took to avoid over-medicating, and the desperate efforts he made to resuscitate Jackson.

The police interrogation is noticeably lacking in hard questions. That is no fault of detectives Scott Smith and Orlando Martinez. When Murray's attorneys offered the interview at a Marina del Rey hotel, it had been only two days since Jackson's death and weeks before the coroner identified an overdose of the surgical sedative propofol as the principal cause of death.

But Murray left out events that his jurors have now heard described by witnesses under oath.  You can be sure prosecutors will pounce on this in closing arguments.

Perhaps most glaring is Murray's omission of the 46 minutes his cell phone was in use during the hour before he discovered Jackson not breathing.  In fact, the prosecution has presented evidence Murray was actually in a phone conversation with one of his mistresses at the moment of the shocking realization.

Sade Anding testified that about five minutes into their conversation, Murray abruptly dropped off the call.  That would have been about 11:56 a.m. on the morning of June 25, 2009.  Chef Kai Chase testified that it was 12:05 to 12:10 p.m. when Murray came down the stairs asking her to get help.

Yet, Murray made no mention to detectives of any cell phone calls. In his account, Murray described administering 25 mg of propofol to Jackson in a three-minute infusion about 10:45 a.m. then watching him for some time, 15 minutes or more, to make sure Jackson was safely asleep and the effects of the propofol had worn off.

Murray said he left Jackson's bedside only long enough to go to the bathroom and was away no more than "two minutes" when he returned to find Jackson not breathing.

It will be difficult for the defense to argue that Murray was in the room monitoring Jackson during those phone calls, as if Murray -- having been up all night with Jackson, and after nine-plus hours having finally gotten him to sleep -- would risk waking him up again by talking on the phone.

Murray's second major omission -- at least, compared to other testimony -- is his failure to mention the improvised arrangement for Jackson to receive a continuous intravenous drip of propofol. Alberto Alvarez testified that when summoned to Jackson's bedroom, he saw an IV bag with a vial of medication inside and upside down so it would drain out. 

Coroner's investigator Elissa Fleak later described finding an IV saline bag with a nearly empty 100ml vial of propofol. Such a vial contains a 1,000mg of propofol, implying that Jackson received a dose that was 40 times as large as Murray said, and also infused continuously, thereby requiring continuous monitoring. 

This explains the determined cross-examination of Fleak by Murray defense attorney Ed Chernoff, trying to undercut Fleak's credibility, and persuade jurors she may have been wrong about finding the propofol vial inside the IV bag.

The third significant Murray omission also is in comparison with the Alvarez testimony.  Alvarez told jurors that after entering Jackson's bedroom, Murray had him hold open a bag for Murray to fill with vials of medication and other medical items from Jackson's room, and then to put that bag into another.  The conclusion the prosecution wants jurors to reach is that Murray was trying to hide evidence and cover-up.  The prosecution can point to his interview with police.  In it, Murray made no mention of having Alvarez help him collect items from the room before paramedics arrived.

A number of attorneys following the case have opined that Chernoff made a major mistake allowing Murray to talk with detectives, providing a narrative for the prosecution to pick apart.

But others see benefits for the Murray defense.

"They're loving this tape, because it's humanizing Dr. Murray," said Dermott Givens, a defense attorney not involved in the case, but following it as an analyst for USA LOCAL NEWS. 

Givens said the recording provides a counterpoint to what jurors had heard up to this point.

"They've heard just like all of us about how Dr. Murray is this quack doctor who's just out for the money.  And now they're hearing the other side of that:  that this is a doctor who cared about his patient and had a good relationship with his patient up to the time of death," Givens said.

Givens also noted that Murray provided foundation for the defense scenario that while Murray was out of the room, Jackson gave himself the dose that proved fatal.  Murray told detectives that Jackson once asked him if he himself could push the plunger of the syringe to self-administer the propofol.  Murray recalled Jackson telling him other doctors let him do that.

Murray said he told Jackson, "No." 

Perhaps best of all for the defense, the recording enables Murray to put forth his scenario without exposing himself to cross-examination.  

As now scheduled, the rest of the interview will be played in court when trial resumes on Day 10 Tuesday.  The already released transcript reveals minimal issues of controversy in the final, yet-to-be-played portion.  If nothing else, it reinforces the defense's position that Murray was a caring doctor. 

The jury will hear Murray recall speaking with Jackson's children at the UCLA Medical Center after their father was pronounced.  In Murray's telling, not only was he trying to comfort the children.  They were also trying to comfort him. 

Murray recalled Jackson's daughter Paris telling him, "I know you tried your best."

Follow USA LOCAL NEWS for the latest LA news, events and entertainment: Twitter: @USA LOCAL NEWS // Facebook: USA LOCAL NEWS

CTA Cuts 200 Positions to Save $22M

In the face of a $277 million 2012 budget, the Chicago Transit Authority is eliminating 200 jobs.

The positions include some jobs already scratched in July, as well as a mix of layoffs and vacancies, said CTA president Forrest Claypool. "A number of" senior-level positions also were cut, he said.

Claypool hinted at "hard decisions" last week as he noted the agency's neglected infrastructure and the $554 million it borrowed in the past four years, despite a fare hike in 2009 and cuts in 2010.

These cuts will save the CTA about $22 million annually, he said.

“As the CTA prepares to close one of its worst budget deficits in recent memory, it is incumbent upon us to find ways to do more with less,” Claypool said Monday in a statement.

Claypool reiterated that about 70 percent of the CTA’s budget is labor costs, and the agency's union contracts are set to expire at the end of the year.

Also changed are the CTA's sick and vacation policies to save about $15 million over the next six years, Claypool said. Changes include cutting birthday and anniversary days off for non-bargained employees, as well as axing the floating holidays policy.

Sick time will be accrued at half a day per pay period to earn 13 sick days a year instead of six months leave, he said. Vacation days will be capped at 25 instead of 35 days, and employees will no longer be able to buy back unused days.

Pay for unused vacation days after an employee leaves the company also will be capped at 25 days after December 31, 2012, instead of up to 88 days. 

“I also look forward to working with our labor leaders to find common sense, rational and fair solutions that reduce our labor costs while providing stable employment for their members," Claypool said. "It is time for everyone to step up so we can put CTA on solid financial ground.”